Who wouldn't want to become a Jedi...even if only for a brief moment.
So to launch the new Star Wars Kinect Xbox 360 game we created a series of films in which everyday people would be able to live out their Star Wars fantasies by starring in some of the franchise’s most iconic scenes.
The campaign consisted of video content, online rich media and standard banners driving traffic to a site destination where people could explore the different worlds they can enter during the game.